The Shrunks enter UK

Roger Armstrong Nursery Products of Australia and Rachelle Harel, former General Manager of Summer Infant have partnered to launch a new distribution business in the UK. As part of this launch, The Shrunks are pleased to announce that Roger Armstrong Nursery UK will be our exclusive distributors for the United Kingdom and Ireland.

Rachelle Harel is an experienced, well respected professional with a solid background in multi-category, FMCG, consumer durables retailing and manufacturing industries. With a creative, innovative and entrepreneurial approach to business development. Based in the UK, Ms. Harel has more than 20 years of experience in the UK juvenile market, including product safety, retailing, and product development.

Roger Armstrong
With the combined resources of world-renowned suppliers, Roger Armstrong has established a sound reputation for being a full-line supplier in specific product categories. As a specialist supplier, Roger Armstrong is regarded as the go-to company for the best in high chairs, baby baths, bath aids, nappy pails, potties, toilet seats, bedrails, gates, bouncers, booster seats, monitors, soft carriers, backpacks, harnesses and reins, activity centers and walker alternatives.

All products offered by Roger Armstrong are made to comply with or exceed the Australian, American, European or UK standards relevant to the individual product category. The products can be found in all leading nursery furniture stores.


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